Peek Freans' existing packaging was speaking almost exclusively to an older demographic through dated visual language; despite the product having broad appeal. This rebrand repositions the brand to attract younger adults through seniors without alienating existing customers. Delivered as a complete system including new packaging, brand guidelines, and production-ready files with dyelines and print specifications.
2025
Brand Designer Packaging Design
Packaging Design, Brand Guidelines, Production Files
In my COMD Packaging Studio class, I was tasked with redesigning product packaging entirely from scratch, including developing a full brand guideline document to support the new direction.
Peek Freans' existing packaging was speaking almost exclusively to an older demographic through dated visual language; despite the product having broad appeal. This rebrand repositions the brand to attract younger adults through seniors without alienating existing customers. Delivered as a complete system including new packaging, brand guidelines, and production-ready files with dyelines and print specifications.
2025
Brand Designer Packaging Design
Packaging Design, Brand Guidelines, Production Files
In my COMD Packaging Studio class, I was tasked with redesigning product packaging entirely from scratch, including developing a full brand guideline document to support the new direction.
Peek Freans' existing packaging was speaking almost exclusively to an older demographic through dated visual language; despite the product having broad appeal. This rebrand repositions the brand to attract younger adults through seniors without alienating existing customers. Delivered as a complete system including new packaging, brand guidelines, and production-ready files with dyelines and print specifications.
2025
Brand Designer Packaging Design
Packaging Design, Brand Guidelines, Production Files
In my COMD Packaging Studio class, I was tasked with redesigning product packaging entirely from scratch, including developing a full brand guideline document to support the new direction.