Campfire Stacks is a self-initiated brand concept developed for Jet-Puffed, proposing a pre-stacked s'mores kit that consolidates a roast-able marshmallow, chocolate, and graham cracker into a single resealable pouch. The brief addressed a genuine gap in the market; no existing product offers all three s'mores components together; targeting campers, families, and backyard fire pit enthusiasts who want the experience without the hassle. The project spanned full brand direction including naming, identity, packaging design, social media campaign, and motion graphics. The visual system draws on a warm, nostalgic palette of chocolate brown, sky blue, fire orange, and graham cracker cream, paired with Novecento Slab Condensed and Halcom Regular to balance playfulness with shelf credibility. Illustrated characters and animated social assets were developed in After Effects to bring the brand personality to life across touchpoints.