A complete visual identity rebrand for Shambhala Music Festival; a beloved BC electronic music festival whose brand had grown inconsistent over the years. The rebrand honours Shambhala's underground, nature-connected spirit while giving it a more confident and contemporary feel.
2024
Solo Designer
Brand Identity, Typography, Print Design, Digital Design, Merchandise Design
Starting with a full brand audit of Shambhala's existing visual identity, the rebrand developed a cohesive system that could scale across every touchpoint. A complete style guide was built including typography hierarchy, colour palette, iconography, and usage rules.
The system was applied across posters, a folded brochure, a website landing page, and festival merchandise including wristbands; testing the brand at every touchpoint to ensure consistency. The result is a scalable visual identity system with production-ready assets across print and digital.`
A complete visual identity rebrand for Shambhala Music Festival; a beloved BC electronic music festival whose brand had grown inconsistent over the years. The rebrand honours Shambhala's underground, nature-connected spirit while giving it a more confident and contemporary feel.
2024
Solo Designer
Brand Identity, Typography, Print Design, Digital Design, Merchandise Design
Starting with a full brand audit of Shambhala's existing visual identity, the rebrand developed a cohesive system that could scale across every touchpoint. A complete style guide was built including typography hierarchy, colour palette, iconography, and usage rules.
The system was applied across posters, a folded brochure, a website landing page, and festival merchandise including wristbands; testing the brand at every touchpoint to ensure consistency. The result is a scalable visual identity system with production-ready assets across print and digital.`
A complete visual identity rebrand for Shambhala Music Festival; a beloved BC electronic music festival whose brand had grown inconsistent over the years. The rebrand honours Shambhala's underground, nature-connected spirit while giving it a more confident and contemporary feel.
2024
Solo Designer
Brand Identity, Typography, Print Design, Digital Design, Merchandise Design
Starting with a full brand audit of Shambhala's existing visual identity, the rebrand developed a cohesive system that could scale across every touchpoint. A complete style guide was built including typography hierarchy, colour palette, iconography, and usage rules.
The system was applied across posters, a folded brochure, a website landing page, and festival merchandise including wristbands; testing the brand at every touchpoint to ensure consistency. The result is a scalable visual identity system with production-ready assets across print and digital.`